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Mountain Dew's portfolio already includes an ‘energy’ drink Kickstart, a canned black label ‘darker dew’ and classics like Ice, White Out and Code Red.

Packaging & Packing Materials, Containers.

Processing Equipment & Systems, Automation, Control.

Filling & Packaging Equipment & Systems.

I can attest, as my consciousness rockets past the exit velocity of daylight saving time, Rise works. But don’t let that stop you.Īs for the other, most important aspect: the effects of 180 milligrams of caffeine? They won’t disappoint. No, that’s not something I’d drink for breakfast. It tastes more akin to diet soda, albeit loaded with supplements and in a taller can. In any case, Rise is certainly not bitter or metallic, as many energy drinks are. (Although PepsiCo insists that there is no secret Mountain Dew flavor in there, so I must be hallucinating from all the citric acid and aspartame.) Both the Orange Breeze and Strawberry Melon flavors blend together into something vaguely fruity, which eventually gives way to what I swear is a familiar Mountain Dew bite at the end. Much like Mountain Dew Baha Blast or Code Red, I can’t say exactly what Rise tastes like. The rest of the flavor itself is almost impossible to pin down. The front of the sip tastes just like an orange Tic Tac.

I am, however, sipping an Orange Breeze right now, as I write this story, in a late-morning brunch-ish period that I’m going to call “close enough to count.” (Even though, technically, I’m definitely in the “keep going” stage of PepsiCo’s Energy Management Framework.)

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And then imagine me, traipsing in after scoring an extra 15 minutes of sleep, bumping her a bit as I open the fridge only to crack open a tallboy. Now, I want you to picture her standing at the counter, diligently weighing the precise ratio of water and beans to make pour-over coffee while a single shaft of sunlight striking the counter gives the entire scene a romantic glow. I drank coffee, because my Peter Pan syndrome manifests in almost every part of my life other than my breakfast caffeination of choice.Īnd in one more step of disclosure: Look, my wife heroically pulled herself out of bed this morning specifically to get coffee started. I did not do the writerly thing and sacrifice my morning decorum and do the Dew before I penned this article. Then I remember that I’m wearing sweatpants to work and I worry that PepsiCo may have overestimated my ambition.ĭear reader, I will not lie to you. For a moment, the speech about rising to the challenges of life is actually a little inspiring. I take a swig of Mtn Dew Rise-Strawberry Melon Spark flavor-one afternoon as Imas explains this over Zoom.

Someone who isn’t waiting, but will get up and Rise hit the snooze.” But ultimately, a disruptor and leader, the person first to the waves, to the court, to the office. “What do we want the brand to represent?” asks Leon Imas, VP of beverage design and experience at PepsiCo beverages North America. Rise is also the first energy drink with citicoline, a supplement sometimes prescribed to people with Alzheimer’s disease that might help with mental clarity.

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Zinc plus vitamins A and C promise to assist with immune response. At 25 calories, it has 180 milligrams of caffeine-the same as two cups of coffee-and it’s loaded with supplements that are meant to be tempting in an era when we’re all concerned about our health.

It’s available for $2.59 a can in the flavors Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz, and Peach Mango Dawn. A year in development, Mtn Dew Rise is basically Mountain Dew that’s adulting.